- A+ BBB rating
- Transparent pricing
- Free shipping
- Excellent customer service
- Newer company
- No online purchases available
In this Priority Gold review, you’ll learn if Priority Gold is the right precious metals dealer for you.
Priority Gold has built a strong reputation among investors and within the precious metals industry for its reliable service and customer satisfaction.
Whether that’s a Priority Gold IRA or a direct purchase of precious metals coins or bars, Priority Gold offers hands-on service from knowledgeable account executives, complete with product guarantees and even valuable promotions on certain products.
The main drawback is a lack of transparency on fees.
Priority Gold Review: My Verdict
Priority Gold has built a strong reputation with their customers. We didn’t find any lawsuits—past or present—against the company.
It holds high ratings, including an A+ from the Better Business Bureau and an AAA rating from the Business Consumer Alliance.
These scores show the company follows ethical practices and puts customers first.
You can use Priority Gold to buy gold or silver—either as part of a precious metals IRA or through direct purchase.
These trusted ratings give peace of mind to clients looking for a reliable company.
We gave Priority Gold an overall rating of 8 out of 10. The main drawback? The website doesn’t list any pricing information.
In our review, we based our score on several key factors, including:
✔ Trustworthiness
✔ Customer satisfaction
✔ IRA and product offerings
✔ Transparency (where they fell short on pricing)
| Category | Rating (out of 10) |
|---|---|
| Product & Service Offerings | 7 |
| Fees & Minimums | 5 |
| Guarantees | 10 |
| Customer Experience | 8 |
| Storage & Security | 9 |
| Account Setup & Maintenance | 9 |
| Reputation & Reviews | 8 |
| Overall Rating | 8 |
In this review of Priority Gold, I’ve followed GIC’s detailed criteria for evaluating the precious metals IRA company.
About Priority Gold
Texas and California based Priority Gold, LLC was launched in 2015, and is a precious metals dealership providing metals for both direct purchase and for gold and silver IRA accounts.
Priority Gold features a dedicated team of account executives who assist clients throughout the investment process, offering personalized support and professional guidance.
Not much information is available on company ownership, but Dun & Bradstreet lists Michael Anderson as the key principal, as does the Better Business Bureau.
Expert’s Take
Priority Gold makes acquiring gold easy and stress-free. They have notched some of the highest consumer reviews and industry ratings and are committed to complete customer satisfaction.
They’re called ‘America’s Precious Metals Dealer’ because they want to help you protect your American Dream!
So, whether you’re buying gold or silver as a hedge against economic risk or to ride its record-breaking upside — Priority Gold is a company you can trust. It’s where I get my gold.
Product & Service Offerings
Priority Gold enables investors to either buy gold and silver for personal possession or to invest in gold IRAs, which are a popular retirement investment option.
Only certain coins and bars offered by the company are eligible to be held in an IRA. These are coins which must meet IRS requirements for purity.
Included are any coins with a metal content purity of .995% or higher. The primary exception is the American Eagle Gold bullion coin, that is .9167% pure.
Other coins available for purchase inside an IRA include the following:
- Canadian 1 ounce gold Maple Leaf
- 1 ounce silver rounds
- 10-ounce silver bars
- US Morgan silver dollars
- South Africa’s Krugerrand
- silver coins
Priority Gold offers a range of physical gold and silver products for direct purchase, including gold bars, gold coins, silver coins, and other silver products.
Customers can buy gold and silver for personal delivery or invest through an IRA account. The minimum investment required is typically $5,000 for cash purchases and $25,000 for IRA accounts, though these amounts may vary.
Saint-Gaudens Gold Double Eagle (numismatic) are available for purchase outside an IRA, along with any other coins listed above.
Fees & Minimums
When setting up a gold IRA with Priority Gold, here are the main fees to know:
| Setup fee for IRA | $50 (only for IRA transactions, not cash purchases) |
| Wire transfer fee | $35 |
| Custodian administration fee | $80 to $125 annually (depends on custodian) |
| Storage fees | $100 for non-segregated or $150 for segregated per year |
Good news: Priority Gold offers free storage and shipping for some customers. These promotions usually apply to those who make qualifying purchases or open specific types of accounts.
If you qualify, you could save on storage and delivery fees—especially in the first year.
Like most precious metals dealers, Priority Gold adds a markup to the price of gold or silver. This applies whether you store it in an IRA or have it shipped to your home.
The company says its pricing is competitive, though exact markup details aren’t listed publicly.
Tip: Knowing these costs upfront—and asking about current promotions—can help you get the best value and avoid surprise fees.
Promotions
Priority Gold is offering the following promotions on qualifying purchases:
- Up to $5,000 in free silver on qualifying purchases
- Free storage and shipping on qualifying purchases
You’ll need to speak with a company representative to determine if you qualify for either promotion.
We aim to provide unparalleled knowledge and expert guidance on precious metals markets and products.
Guarantees
Price Protection Plan (For Orders Over $250,000)
Priority Gold offers a 30-day price protection plan on qualifying purchases over $250,000.
Here’s how it works:
- Only certain customers and metals qualify.
- You have 30 days from your order confirmation to use the plan.
- If the market price drops, you can either:
- Lock in the lower price (price-drop protection), or
- Use the difference to buy more metals.
- You can use this option one time per order.
This plan helps protect you from sudden price drops after your purchase.
Priority Gold’s Buyback Program
When you’re ready to sell, Priority Gold offers three ways to do it:
- Open Market Sale – You can sell your metals to the public at a price you choose—either directly or through online auctions. This may get you the best price.
- Immediate Liquidation – Need fast cash? Priority Gold can buy your metals at the current wholesale price. This option is quicker, but the price may be lower than the open market.
- Consignment Sale – If you don’t need the money right away, you can consign your metals—only for investment-grade or collectible coins held for at least 5 years (not bullion).
Priority Gold’s price protection and flexible buyback options offer peace of mind for long-term investors, especially during market ups and downs.
Customer Experience
Priority Gold offers support by phone at (866) 335-8786, or by live chat and email at [email protected].
Business hours are Monday through Friday, 8:00 a.m. to 5:00 p.m. (likely Central or Pacific time, since the company has offices in both Los Angeles and Dallas).
You can also reach out on social media through Facebook, X (Twitter), LinkedIn, and Instagram. However, there is no mobile app at this time.
Priority Gold focuses on personalized service. They aim to support you at every step—whether you’re opening an account, buying metals, or just have questions.
They also offer educational resources to help you feel confident about your retirement investing decisions.
The company’s strong ratings on sites like BBB, TrustLink, and Trustpilot reflect a positive reputation and solid customer satisfaction.
Storage & Security
Priority Gold helps you buy and sell precious metals, but it doesn’t hold or store them for you—especially if they’re part of a precious metals IRA.
According to IRS rules, gold or silver in an IRA must be stored at an approved facility. These storage sites are run by trustees who meet strict IRS standards.
Priority Gold works with trusted custodians like Equity Trust Company and STRATA Trust. They manage your IRA and make sure your metals are stored safely.
Your gold or silver is kept in an IRS-approved storage facility—such as the Delaware Depository—which is fully insured and highly secure. This protects your investment from theft or damage.
The cost of storage and insurance depends on the facility, the value of your metals, and the provider’s rates.
If you’re buying metals outside of an IRA, you can have them shipped directly to you. And if you want insurance, you may be able to cover them under your homeowner’s or renter’s policy.
Account Setup & Maintenance
Getting started with a gold or silver IRA is easy and only takes four steps:
- Request free guide: You’ll start with a one-on-one consultation. This is your chance to talk about your retirement goals, ask questions, and learn the basics of investing in precious metals. You’ll also get helpful educational materials.
- Fund your account: Most people fund their precious metals IRA by rolling over an existing retirement account—like a 401(k) or traditional IRA. This lets you use your current savings to invest in gold or silver. Priority Gold will help handle the paperwork and assist you in choosing an approved account custodian (trustee).
- Build your investment plan: Next, you’ll work with your representative to create a plan tailored to your needs. They’ll help you choose IRS-approved metals and provide insights on which options best fit your long-term strategy.
- Finalize and invest: Once your plan is in place, Priority Gold will complete the setup. Your account will be funded, your metals will be purchased, and everything will be stored securely in an approved depository.
Request your free precious metals IRA guide
Reviews & Reputation
Priority Gold enjoys very favorable ratings among various third-party sources:
- Better Business Bureau: A+, the highest rating given.
- Trustpilot: 4.1 out of five stars based on over 300,000 reviews.
- Google listing: 4.4 out of five stars among 16 reviews.
- TrustLink: 5 out of 5 stars from 44 reviews.
Additional reviews, ratings, and comprehensive information can also be found on the Priority Gold website.
Priority Gold Alternatives & Competitors
Priority Gold can be an excellent choice as a source for precious metals.
However, if you prefer to “shop the competition” consider the following alternatives:
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Our Rating:
4.8
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Our Rating:
4.5
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Our Rating:
4.2
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Minimum for IRA transfers:
$0
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Minimum for IRA transfers:
$2,000
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Minimum for IRA transfers:
$10,000
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Goldco
Much like Priority Gold, Goldco is a precious metals dealer providing alternative assets for IRAs and direct purchase.
Though the selection of coins available through Goldco more limited than Priority Gold, they do offer their highest buy-back guarantee as well as a silver bonus of up to 10% of amount of limited mintage coins purchased for a precious metals IRA.
Request Goldco’s free gold & silver guide
Noble Gold Investments
Noble Gold Investments works like the other precious metals dealers on this list, providing precious metals for direct purchase and for IRA accounts.
They offer gold, silver, platinum, and palladium – in both coins and bars – for investment. This can be an advantage over Priority Gold, which does not offer investments in either platinum or palladium.
Request Noble Gold’s free gold guide
American Hartford Gold
American Hartford Gold also offers direct precious metals purchases and a gold IRA.
It offers a satisfaction guarantee that if you notify the company within seven days that you wish to cancel your purchase, you will receive a full refund within 30 days of receipt of the returned metals.
Request AHG’s free gold investors guide
Is Priority Gold a legit company?
Based on the consumer ratings on Google, the Better Business Bureau, and Trustpilot – as well as the absence of any previous or pending legal actions against the company, Priority Gold appears to be a legitimate company.
Request your free precious metals IRA guide
FAQs
Who owns Priority Gold?
Priority Gold appears to be a small, closely held company. Dun & Bradsteet list Michael Anderson as the “key principal”, while the Better Business Bureau lists the same individual multiple times as “operating and marketing manager”.
Does Priority Gold have any pending lawsuits or complaints?
A Google search turns up no pending or previous lawsuits filed against the company, nor do any appear with the Better Business Bureau.
Where is Priority Gold offices located?
Priority Gold lists its headquarters as: 5005 Lyndon B. Johnson Fwy. Suite 350 Dallas, TX 75244 and a Los Angeles office at 9777 Wilshire Blvd. Unit 718 Beverly Hills, CA 90212
We aim to provide unparalleled knowledge and expert guidance on precious metals markets and products.
Priority Gold
With over a decade of experience, Priority Gold stands as your trusted partner in wealth preservation.
Product Brand: Priority Gold
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