Thor Metals Group Review 2025: Pros, Cons, & Alternatives

Thor Metals Group is a new gold IRA provider that offers high-quality customer service and personalized support.

The company lacks transparency around its fee structure and doesn’t accept online ordering so you’ll want to call and speak to an account executive before opening an account.

Thor Metals Group is a company that’s best for new investors who want individual help setting up a gold IRA.

While the company doesn’t post its fees, this review breaks down what you need to know to decide if it’s the right fit for your retirement strategy.

Thor Metals Review – My Verdict

I’ve given them a rating of 7.5 out of 10.

Even though Thor Metals Group is a newcomer in the precious metals space, the company has strong reviews from its customers.

It lacks online ordering and doesn’t share its fee structure publicly, but investors report a positive experience working with Thor Metals Group.

Thor Metals Group demonstrates a strong commitment to customer satisfaction, as reflected in positive feedback and high ratings from clients.

Category	Rating (out of 10)
Product & Service Offerings	7
Fees & Minimums	9
Guarantees	8
Customer Experience	8
Storage & Security	7
Account Setup & Maintenance	8
Reputation & Reviews	7
Overall Rating	7.5

In this review of Thor Metals Group, I’ve followed CEP’s detailed criteria for evaluating the precious metals IRA company.

About Thor Metals Group

Thor Metals Group is a precious metals dealer based in Beverly Hills, California. The company helps people protect their retirement savings by investing in physical gold and silver.

Founded in 2023, Thor Metals Group was created to meet the growing demand for safer investments during times of economic uncertainty and rising inflation.

The company specializes in self-directed gold IRAs. This lets you move funds from an existing IRA or 401(k) into a new account backed by IRS-approved precious metals.

Thor Metals Group focuses on making the process simple and transparent—especially for first-time gold investors. They offer hands-on support every step of the way.

The leadership team includes CEO Brandon Thor and President Mitch Salchow. Together, they bring over 20 years of experience in finance and precious metals.

If you’re thinking about diversifying your retirement with gold or silver, Thor Metals Group positions itself as a knowledgeable and trustworthy partner.

Product & Service Offerings

Thor Metals Group helps people protect their retirement savings by offering physical gold, silver, and platinum.

You can buy metals directly or roll over funds from an existing retirement account—like a 401(k) or IRA—into a gold or silver IRA.

Trusted, recognized products

Thor Metals Group is an authorized dealer for respected mints like the U.S. Mint, Royal Canadian Mint and Perth Mint. This means the metals they sell are real, verified, and investment-grade.

Their selection includes:

Gold and Silver coins

• American Eagle
• Canadian Maple Leaf
• Australian Kangaroo
• British Britannia

Gold, Silver, and Platinum Bars

These are well-known, widely accepted forms of bullion—not private-label or “proprietary” coins.

Focus on simplicity and support

They keep things simple by focusing on well-known, IRS-approved metals. Their team works closely with each customer to guide you through every step—from account setup to metal selection.

All metals meet the IRS purity standards for retirement accounts:

• Gold: 99.5% pure
• Silver: 99.9% pure
• Platinum: 99.95% pure

Thor Metals Group is focused on helping you diversify your retirement portfolio with physical gold and silver. Their personal, step-by-step support makes the process clear and stress-free.

Fees & Minimums

Thor Metals Group does not list product prices or a fee schedule on its website, so you’ll need to call a representative to get the full details.

However, the company states that it aims to offer competitive rates and competitive pricing on its precious metals, and may provide a low price guarantee to ensure clients receive the best possible value.

Here’s what we do know:

Setup fee for IRA	$0
Wire transfer fee	$0
Custodian administration fee	N/A
Storage fees	N/A

To get current pricing or a detailed breakdown of fees, you’ll need to call and speak directly with a company representative directly.

The company offers buy backs but does not disclose how the process works or what investors can expect when they sell precious metals back to the company.

Buyback offers are typically based on current market prices and the market value of your metals.

Thor Metals Group may leverage its wholesale network to provide fair pricing and transparent liquidation options.

Guarantees

Thor Metals Group sells gold and silver that meet IRS standards for retirement accounts. These are high-quality, investment-grade metals from trusted mints, so you know you’re getting the real deal.

The company promotes gold and silver as smart long-term options to help protect your savings from inflation and market ups and downs.

However, like most precious metals dealers, Thor Metals Group does not guarantee profits or price increases.

They also offer a buyback option if you ever decide to sell your metals. But the company doesn’t list buyback prices or terms on its website, so you’ll need to call and speak with a representative to get the full details.

While they aim to deliver excellent customer service, Thor Metals Group does not offer any formal financial guarantees.

Customer Experience

Thor Metals Group focuses on making the process of investing in gold and silver easy and personal.

Each customer is paired with a dedicated account representative—no online forms or confusing dashboards.

Your rep will guide you through setting up your account, selecting metals, and answering any questions along the way.

Customer service is a top priority. Many clients say they appreciate how professional, patient, and helpful the staff is—especially when explaining how IRA rollovers work.

You won’t feel pressured to buy. Thor Metals Group focuses on educating you, not selling to you. They’ll help you understand your options so you can make the right choice for your retirement savings.

You can reach them by phone at 844-944-8467 or email at [email protected]. Support is available Monday through Friday, 8 AM to 5 PM Pacific Time, and they usually reply to emails within 24 to 48 hours.

While the website is simple and easy to use, it doesn’t have features like an online dashboard or price calculator.

However, the CEO hosts webinars, and the company provides free guides and blog articles about gold investing.

To access these educational materials, you’ll just need to enter your email.

Storage & Security

Thor Metals Group works with third-party custodians and depositories to ensure your precious metals are stored securely in IRS-approved facilities.

Their storage solutions include segregated storage options and comprehensive insurance coverage for all stored metals.

While the company does not publicly disclose the names of its storage partners, it states that metals are housed in highly secure vaults that meet industry standards.

The company doesn’t process transactions online, mitigating the risk of data exposure.

The company does collect contact information including email addresses, but does not disclose how customer data is managed.

Account Setup & Maintenance

One of the key attributes of Thor Metals Group is that the company makes setting up a specialized IRA account for precious metals as simple as possible.

1. Talk with an account specialist – You’ll be paired with a dedicated expert who will guide you through the entire process, answer your questions, and help you decide if a precious metals IRA is right for you.
2. Fill out the custodial application – To get started, you’ll complete a standard form with basic information like your name, contact details, and Social Security number.
3. Choose to rollover or fund directly – If you’re rolling over an existing IRA, 401(k), or similar account, your specialist will help handle the paperwork and work with your current custodian to move the funds—without tax penalties.
4. Fund your IRA – Once paperwork is complete, your account can usually be funded in just a few business days.
5. Select your precious metals – After your account is funded, your representative will help you choose IRS-approved gold, silver, or other metals for your portfolio.
6. Choose secure storage or home delivery – Your metals will be sent to an IRS-approved depository for safe, insured storage. Or, if you prefer, you can have them shipped directly to you with full insurance and tracking.
7. Ongoing support & maintenance – You’ll receive yearly statements, and you can contact your Thor Metals Group specialist anytime to check your account or make updates.

Note: Account management is done by phone or email—there is no online dashboard.

Reviews & Reputation

Thor Metals Group is a newer company, but it’s quickly earning a strong reputation among customers and reviewers.

The company has received top marks for customer service and trust:

• 5-star rating from customers on the Better Business Bureau (BBB)
• 4.7 stars on Trustpilot (from 36 reviews)
• 5 stars on Google (from 19 reviews)

Customers often mention that the staff is friendly, knowledgeable, and easy to work with. Many say their account managers helped them feel confident about rolling over retirement funds into gold or silver IRAs.

Some clients have even seen better investment results since switching to Thor Metals Group.

While one review mentioned a slight delay in delivery, the company has no formal complaints and is known for responding quickly to any issues.

Compared to more established names like American Hartford Gold, Thor Metals Group is gaining ground fast thanks to its clear communication and personalized service.

The company also stays active on social media, including Instagram, LinkedIn, and YouTube, where you can find more updates and educational content.

Thor Metals Group Alternatives & Competitors

While Thor Metals Group has overwhelmingly positive reviews it is a newcomer to the industry and lacks transparency about its offerings.

These are some alternative providers to consider. 

Augusta Precious Metals

Augusta Precious Metals is a trusted precious metals dealer best suited for investors with larger portfolios.

Request Augusta’s free gold IRA guide.

Goldco

Goldco offers a large variety of gold and precious metals to purchase for inclusion in an IRA.

Goldco’s gold IRA is best for investors with a lot in savings who want to protect their wealth.

Request Goldco’s free gold & silver kit.

Birch Gold Group

Birch Gold Group is best for individuals who want to roll over existing retirement accounts beyond traditional IRAs and 401(k)s.

Request Birch’s free gold info kit.

Is Thor Metals Group legit?

Thor Metals Group is a legitimate precious metals dealer that focuses on helping investors protect their retirement savings with physical gold and silver.

While the company is a newcomer to the industry, it has established a reputation for itself by providing personalized service and dedicated account support.

That being said, Thor Metals Group doesn’t provide transparency in its fees, buyback policy, or custodians it works with.

The company can be a good option for investors who want a personalized experience, but you’ll want to call and speak to a representative to learn more about the company’s policies.

FAQs